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Storybuilding

Hitting the Road to Drive Incremental Distribution & Merchandising

Experience

Project Details

Project Name

Duracell Mobile Innovation Center

Industry

Consumer Packaged Goods (CPG)

Location

Bethel, CT

Redefining the way Duracell shares their latest in innovation with their customers.

This state-of-the-art mobile unit is a showcase of creativity, technology, and interactivity, aimed at bringing the latest Duracell battery advancements directly to the people. As visitors step inside the Mobile Innovation Center, they are immersed in a futuristic environment where every element is carefully curated to educate and entertain.

Our Role

  • Content Strategy & Development
  • Design
  • Detail Design and Creative Development
  • Digital/Interaction Design
  • Executive Production
  • Experience Design
  • Research
  • Storyline & Customer Journey
  • Strategic Positioning

Innovative demos take center stage within the Mobile Innovation Center. Visitors can experience hands-on demonstrations that highlight the durability, longevity, and performance of Duracell’s latest battery. From powering advanced electronic devices to withstanding extreme conditions, the demos offer a tangible and memorable experience that showcases the product’s capabilities.

The Duracell Mobile Innovation Center is not just a promotional tool; it’s a mobile hub of inspiration, education, and entertainment. By bringing the latest in battery technology directly to their customers, Duracell aims to spark curiosity, build brand loyalty, and leave a lasting impression on those who step into the future of energy innovation.