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Hitting the Road to Drive Incremental Distribution & Merchandising


Project Details

Project Name

Duracell Mobile Innovation Center


Consumer Packaged Goods (CPG)


Bethel, CT

Redefining the way Duracell shares their latest in innovation with their customers.

This state-of-the-art mobile unit is a showcase of creativity, technology, and interactivity, aimed at bringing the latest Duracell battery advancements directly to the people. As visitors step inside the Mobile Innovation Center, they are immersed in a futuristic environment where every element is carefully curated to educate and entertain.

Our Role

  • Content Strategy & Development
  • Design
  • Detail Design and Creative Development
  • Digital/Interaction Design
  • Executive Production
  • Experience Design
  • Research
  • Storyline & Customer Journey
  • Strategic Positioning

Innovative demos take center stage within the Mobile Innovation Center. Visitors can experience hands-on demonstrations that highlight the durability, longevity, and performance of Duracell’s latest battery. From powering advanced electronic devices to withstanding extreme conditions, the demos offer a tangible and memorable experience that showcases the product’s capabilities.

The Duracell Mobile Innovation Center is not just a promotional tool; it’s a mobile hub of inspiration, education, and entertainment. By bringing the latest in battery technology directly to their customers, Duracell aims to spark curiosity, build brand loyalty, and leave a lasting impression on those who step into the future of energy innovation.