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Project Details
Project Name
Duracell Mobile Innovation Center
Industry
Consumer Packaged Goods (CPG)
Location
Bethel, CT
Redefining the way Duracell shares their latest in innovation with their customers.
This state-of-the-art mobile unit is a showcase of creativity, technology, and interactivity, aimed at bringing the latest Duracell battery advancements directly to the people. As visitors step inside the Mobile Innovation Center, they are immersed in a futuristic environment where every element is carefully curated to educate and entertain.
Our Role
- Content Strategy & Development
- Design
- Detail Design and Creative Development
- Digital/Interaction Design
- Executive Production
- Experience Design
- Research
- Storyline & Customer Journey
- Strategic Positioning
Innovative demos take center stage within the Mobile Innovation Center. Visitors can experience hands-on demonstrations that highlight the durability, longevity, and performance of Duracell’s latest battery. From powering advanced electronic devices to withstanding extreme conditions, the demos offer a tangible and memorable experience that showcases the product’s capabilities.
The Duracell Mobile Innovation Center is not just a promotional tool; it’s a mobile hub of inspiration, education, and entertainment. By bringing the latest in battery technology directly to their customers, Duracell aims to spark curiosity, build brand loyalty, and leave a lasting impression on those who step into the future of energy innovation.
