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Brand Building

NeuroStar: Brand Awareness Campaign
Tap Into A New Possibility for Depression

Campaign | Design | Digital

Project Details

Project Name

NeuroStar Brand Awareness Campaign


Medical Device


Malvern, PA

Create a new top-of-funnel awareness & market-conditioning campaign for this groundbreaking depression therapy.

A campaign built on a deep understanding of the journey stages of major depression, and the insight that people with major depression don’t need another fight–they need an open door, a new possibility for a future they can live with. The campaign centered on materials and messaging to address their most critical questions about TMS (transcranial magnetic stimulation) therapy: How does it work? Does it hurt? Will my insurance cover it?

The result is a powerful campaign that meets major depression sufferers where they are, and offers the the opportunity to “Tap Into A New Possibility for Depression.”

Our Role

  • Analytics
  • AOR
  • Campaign Creation
  • Collateral Design
  • Content Strategy & Development
  • Design
  • Detail Design and Creative Development
  • Digital Media
  • Research
  • Strategic Positioning
  • Technical / Medical Copy
  • UX/UI

Relatable Patient Portraits

Developing a patient portrait gallery that not only shows the diversity of major depression sufferers but offers an introduction to the TMS treatment Method-of-Action in an easy-to-understand way all while introducing the campaign tagline’s double meaning.

Bringing the Campaign To Life

The Tap Into Possibility campaign was built into a set of guidelines that would eventually influence and inform the work of multiple agency partners for the development of a wide-ranging asset library, eventually including:

  • Patient and HCP Brochures
  • Digital and Social media assets
  • Paid Search campaign assets
  • Website media landing pages
  • Patient & HCP Video assets
  • Refreshed equity materials for web and social properties
  • Doctor Discussion and Physician Consultation Guides
  • 3rd Party Health Portal materials
  • In-Office Practice Branding & Marketing collateral
  • Capital Sales materials
  • Partner agency deployment and brand stewardship through guidelines principles

Earned Media Impressions


vs. previous year



Unique Visitors to Site


111%+ Goal



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