NeuroStar: Brand Awareness Campaign
Tap Into A New Possibility for Depression
Campaign | Design | Digital
Create a new top-of-funnel awareness & market-conditioning campaign for this groundbreaking depression therapy.
A campaign built on a deep understanding of the journey stages of major depression, and the insight that people with major depression don’t need another fight–they need an open door, a new possibility for a future they can live with. The campaign centered on materials and messaging to address their most critical questions about TMS (transcranial magnetic stimulation) therapy: How does it work? Does it hurt? Will my insurance cover it?
The result is a powerful campaign that meets major depression sufferers where they are, and offers the the opportunity to “Tap Into A New Possibility for Depression.”
Relatable Patient Portraits
Developing a patient portrait gallery that not only shows the diversity of major depression sufferers but offers an introduction to the TMS treatment Method-of-Action in an easy-to-understand way all while introducing the campaign tagline’s double meaning.
Bringing the Campaign To Life
The Tap Into Possibility campaign was built into a set of guidelines that would eventually influence and inform the work of multiple agency partners for the development of a wide-ranging asset library, eventually including:
- Patient and HCP Brochures
- Digital and Social media assets
- Paid Search campaign assets
- Website media landing pages
- Patient & HCP Video assets
- Refreshed equity materials for web and social properties
- Doctor Discussion and Physician Consultation Guides
- 3rd Party Health Portal materials
- In-Office Practice Branding & Marketing collateral
- Capital Sales materials
- Partner agency deployment and brand stewardship through guidelines principles