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Brand Building

Pavion: Turning a portfolio of acquired companies into one brand built from a singular purpose

Collateral | Digital | Identity

Project Details

Project Name

Pavion Identity + Brand Consolidation

Industry

Fire, Security & Integration

Location

Chantilly, VA

Forging a new name, identity and brand strategy that brings safety and clarity to a complex industry.

Helping an expanding fire, security, and systems integrator communicate its premium value and partnership to a busy b2b marketplace.

Virginia-based systems integrator, CTSI, was acquiring a portfolio of companies across the Northeast and the Mid and South-Atlantic in the industries of fire, security and AV systems integration. With the acquisition of many different parts, CTSI needed a consolidated brand identity. To get there, we partnered with them to understand the depth and breadth of their business to introduce a new brand architecture and strategy that complemented their goals as a company and the differentiated value they create for customers. This paved the way for a new parent company name and brand identity built on their fundamental purpose of connecting people and protecting their assets through integral technology and radical service.

Our Role

  • Brand Architecture & Strategy
  • Brand Identity
  • Consolidation Strategy
  • Design
  • Go-to-Market Plan
  • Internal Brand Training
  • Naming (Company & Products)
  • Ongoing Partnership
  • Positioning
  • Services Sub-branding
  • Website

Links

Collaborators

  • DevPhase

WE ARE SYMBOLIZED BY A SHIELD OUR CUSTOMERS CARRY AS THEY MOVE FORWARD

 

Pavion is derived from the word “pavise” (a full body shield) and “ion” (forward momentum). Every endeavor is accompanied by a partner who protects what is critical to their organization and their people, and empowers them to move forward with confidence — to grow, serve, accelerate, and ultimately transform. We are that protection and connection in motion — the shield our customers carry as they achieve more for the people they serve.

BRINGING THE NEW BRAND TO LIFE

 

With a differentiated and value-driven brand strategy, we redesigned their brand language and collateral to communicate Pavion’s premium capabilities, expertise, and service that thrives on the discretionary energy of their people.