Pavion: Turning a Portfolio of Acquired Companies into One Brand Built from a Singular Purpose
Collateral | Digital | Identity
Forging a new name, identity and brand strategy that brings safety and clarity to a complex industry.
Helping an expanding fire, security, and systems integrator communicate its premium value and partnership to a busy b2b marketplace.
Virginia-based systems integrator, CTSI, was acquiring a portfolio of companies across the Northeast and the Mid and South-Atlantic in the industries of fire, security and AV systems integration. With the acquisition of many different parts, CTSI needed a consolidated brand identity. To get there, we partnered with them to understand the depth and breadth of their business to introduce a new brand architecture and strategy that complemented their goals as a company and the differentiated value they create for customers. This paved the way for a new parent company name and brand identity built on their fundamental purpose of connecting people and protecting their assets through integral technology and radical service.
- Brand Architecture & Strategy
- Brand Identity
- Consolidation Strategy
- Go-to-Market Plan
- Internal Brand Training
- Naming (Company & Products)
- Ongoing Partnership
- Services Sub-branding
WE ARE SYMBOLIZED BY A SHIELD OUR CUSTOMERS CARRY AS THEY MOVE FORWARD
Pavion is derived from the word “pavise” (a full body shield) and “ion” (forward momentum). Every endeavor is accompanied by a partner who protects what is critical to their organization and their people, and empowers them to move forward with confidence — to grow, serve, accelerate, and ultimately transform. We are that protection and connection in motion — the shield our customers carry as they achieve more for the people they serve.
BRINGING THE NEW BRAND TO LIFE
With a differentiated and value-driven brand strategy, we redesigned their brand language and collateral to communicate Pavion’s premium capabilities, expertise, and service that thrives on the discretionary energy of their people.