Project Details
Project Name
Pavion Identity + Brand Consolidation
Industry
Fire, Security & Integration
Location
Chantilly, VA
Forging a new name, identity and brand strategy that brings safety and clarity to a complex industry.
Helping an expanding fire, security, and systems integrator communicate its premium value and partnership to a busy b2b marketplace.
Virginia-based systems integrator, CTSI, was acquiring a portfolio of companies across the Northeast and the Mid and South-Atlantic in the industries of fire, security and AV systems integration. With the acquisition of many different parts, CTSI needed a consolidated brand identity. To get there, we partnered with them to understand the depth and breadth of their business to introduce a new brand architecture and strategy that complemented their goals as a company and the differentiated value they create for customers. This paved the way for a new parent company name and brand identity built on their fundamental purpose of connecting people and protecting their assets through integral technology and radical service.
Our Role
- Brand Architecture & Strategy
- Brand Identity
- Consolidation Strategy
- Design
- Go-to-Market Plan
- Internal Brand Training
- Naming (Company & Products)
- Ongoing Partnership
- Positioning
- Services Sub-branding
- Website
Links
Collaborators
- DevPhase
Previous Project
WE ARE SYMBOLIZED BY A SHIELD OUR CUSTOMERS CARRY AS THEY MOVE FORWARD
Pavion is derived from the word “pavise” (a full body shield) and “ion” (forward momentum). Every endeavor is accompanied by a partner who protects what is critical to their organization and their people, and empowers them to move forward with confidence — to grow, serve, accelerate, and ultimately transform. We are that protection and connection in motion — the shield our customers carry as they achieve more for the people they serve.
BRINGING THE NEW BRAND TO LIFE
With a differentiated and value-driven brand strategy, we redesigned their brand language and collateral to communicate Pavion’s premium capabilities, expertise, and service that thrives on the discretionary energy of their people.
“Hyperquake continues to be an indispensable partner in helping to build the Pavion brand and transform our business. Their ability to learn and understand our complex industry and, in turn, deliver strategic insights and creative execution has helped us shape a powerful story that resonates both within our expanding walls and with the customers we serve.”
Alan Rosenkoff, Vice President - BD, Communications & Marketing Pavion
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