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Artifacts: Economic Report

By Sherwood MacVeigh

Uncovering human truths. Curated and created by Hyperquake.

2 Minute Read

Truth

We are no longer just consuming, we are critically consuming. With values like awareness, advocacy, and justice rising to the top, customers require social and environmental considerations to be made. The dollar equates to a vote and consumers are considering what they are saying with their money.

What this Means for You

Corporations are seen as integral to solving the problems our world faces. Your business should not only have philanthropic programs, but do its very work with societal impact in mind. 


Uncovered

Disclaimer: The following views, thoughts, and opinions expressed in this section belong solely to the attributed sites. They are not a reflection of the views of Hyperquake.

Photo credit: Christian Bjornerhag

The World’s Smallest McDonald’s Has Opened Its Doors—and It’s Worth Buzzing About

The McHive, located in Sweden, is a fully functional beehive that exists to show the Nordic franchisees commitment to confronting the bee crisis. When bureaucracy doesn’t move fast enough, people create change on an individual scale. As Gen Z gets older and Millennials take the forefront, advocacy, adventure, and resourcefulness rise in importance. Businesses will succeed by integrating creative, charitable initiatives.

What is something your business believes in? How can you integrate it into your daily operation and commit to doing good?

Photo credit: eBay by Alan Detrich

A Baby T-Rex Fossil Goes up for Sale on eBay

The online market place is the wild, wild west of retail. Recently, the owner of an extremely rare baby tyrannosaurus rex skeleton has placed it for sale on eBay. This has raised questions on morality. The fossil has yet to be studied by scientists and could provide priceless insights. Values rising to the top include individualism, freedom, and curiosity. 

What are you incentivizing through the product you sell?

Photo credit: ted.com

The Business Benefits of Doing Good

As Wendy Woods states in her TED Talk, “To see lasting and significant progress, companies and investors need to drive solutions.” This is more than corporate social responsibility; it’s reevaluating doing good on an operational level. Below are statistics of companies that re-evaluated their supply chains, product designs and processes to do good on a holistic level. 

With values like justice, awareness, and action rising, consumers expect companies to drive the solutions to our world’s problems. What if you measured success by Total Societal Impact? 

Total Societal Impact (TSI)** Benefit Statistics

Oil & Gas Companies (Minimizing impact on environment and water): 19% premium on their valuation + 3.4% premium on their margins 

Biopharmaceutical Companies (Expanded access to medicines): 12% premium on their valuation + 6.7% point premium on their gross margins

Retail Banks (Providing financial inclusion): 3% premium on their valuation + .5% premium on their net income margin 

Consumer Goods Companies (Responsibly sourcing product) : 11% valuation premium + 4.8 % premium on their gross margins

Data pulled from Wendy Woods’ Ted Talk

**TSI is the sum of all of the ways business can affect society by doing the real work: thinking about their supply chains, working on their product design and manufacturing processes and their distribution


The Hyperquake Way

 

We use the trend forecasting STEEP model, which enables us to look for artifacts that are shaping the way people think, feel, and behave. By studying these artifacts, we uncover insights that drive deeper connections between people, brands, and businesses. Understanding the elements and context of the culture that is driving behavior ultimately drives better business.

How will you use these findings to disrupt your industry?


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