Pure Romance

Redefining a global company to bring women's wellness to life.

Pure Romance, known for their sexual health education, beauty products, bedroom accessories, and fun parties—wanted women to know they have a lot more to offer as they continue to inspire women to enhance their intimate lives and take charge of their sexual health and wellbeing. They knew they wanted a packaging redesign, but ultimately they wanted to elevate and reposition their brand in order to grow and retain their audience, provide a more premium customer experience, empower their B2B partners with technologies and tools, and streamline and simplify processes.

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In our collective ambition, we seized the larger opportunity to redefine Pure Romance's vision and bring a new view of women's wellness to life across six brands. We built a confident new identity and launched immersive experiences to attract the modern consumer and shift brand perception, uniting under the insight that their market is bigger than bedroom toys. We're selling wellness that helps people feel confident and alive, from the products they use to the guidance they seek.

OUR ROLE

Minimum Viable Brands

Strategy & Planning

Narrative & Storytelling

Brand Identity

Positioning

In-Market Strategy & Execution

Immersive Storytelling

Activations & Live Events

COLLABORATORS

Battles Creative

BBK Design

Watchdog Productions

Fern

Krystie O’Brien Productions

Plan B Productions

Lightborne Communications

Publitas

new brands created within a new brand architecture, including growth in skin care, healthy living, luxury, and men's collections

120

packages refreshed in 9 months, with in-depth guidelines for each brand across marketing, collateral, and media assets

new brands created within a new brand architecture, including growth in skin care, healthy living, luxury, and men's collections

120

packages refreshed in 9 months, with in-depth guidelines for each brand across marketing, collateral, and media assets

Hyperquake modernized packaging, uniting diverse product lines with vitality and confidence, while ensuring gender-neutral expression and transparent ingredient lists.

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In months, we refreshed 120 packages and provided detailed execution guidelines, ensuring consistent digital marketing.

‍

This culminated in our execution of the brand's biggest launch event in its history.

Hyperquake modernized packaging, uniting diverse product lines with vitality and confidence, while ensuring gender-neutral expression and transparent ingredient lists.

‍

In months, we refreshed 120 packages and provided detailed execution guidelines, ensuring consistent digital marketing.

‍

This culminated in our execution of the brand's biggest launch event in its history.

Hyperquake modernized packaging, uniting diverse product lines with vitality and confidence, while ensuring gender-neutral expression and transparent ingredient lists.

‍

In months, we refreshed 120 packages and provided detailed execution guidelines, ensuring consistent digital marketing.

‍

This culminated in our execution of the brand's biggest launch event in its history.