Building a new brand for a parent company amidst multi-industry expansion through rapid acquisitions.
Systems Integrator CTSI was in the process of acquiring more than 15 different companies spanning fire, security, and systems integration. They asked Hyperquake to help them figure out what to do with their portfolio of brands to accelerate their vision for growth. We developed a strategic roadmap to unify these acquisitions under a new brand, Pavion, without disrupting existing operations or equity. From inception to implementation, we crafted Pavion's identity, value proposition, and messaging to differentiate its service advantage. By consolidating acquisitions into one brand, we optimized offerings to enhance cross-selling and foster over 400% growth since 2020.
