INNOVATION
Branding
CAMPAIGNS
Breaking into the aesthetics market with a cohesive brand strategy for two new brand launches.
AVAVA entered the aesthetics market with a groundbreaking new class of FDA-cleared, non-invasive devices. Beyond its first revolutionary product, AVAVA required a cohesive and strategic brand foundation to redefine the aesthetic laser market. Hyperquake worked as an extension of their team to shape the story, brand and visual identity for a successful launch.
We developed two brand strategies, distinguishing the parent brand from their first product and establishing a foundation for future brand evolution. Our approach disrupted the laser market with unique scientific innovation, stressing agility and vision in the start-up environment.
Within the first 3 months of launching, AVAVA had secured an additional $35M in funding, demonstrating the vital role of a cohesive brand strategy for this startup.
OUR ROLE
Insights & Validation
New Business Creation
Strategy & Planning
Positioning
Brand Identity
Naming
Narrative & Storytelling
In-Market Strategy & Execution
Launch/Awareness Campaigns
COLLABORATORS
Vessel Studios
2
Distinct visual identities
2
Launch Campaigns
$35M
Funding secured ~3 months after launch
Early adopters partnership efforts and sales collateral verbally and visually speaks to how AVAVA is changing the aesthetic laser industry.
The AVAVA and MIRIA launch kit included visionary ground work on how to leverage each brand’s assets to create HCP and Patient-facing collateral as well as provide internal sales teams with tools that would help educate HCPs on the groundbreaking science behind AVAVA’s technology.
HCP and Patient-facing campaign materials verbally and visually speaks to how the Focal Point technology in MIRIA is game changing for the aesthetic laser industry.
Mechanism of Action (MOA) visualization was crucial for AVAVA and MIRIA to help both brands quickly explain the science behind their revolutionary FocalPoint Technology. This is one of the ways that AVAVA and MIRIA are redefining the aesthetic laser market.
“Breaking into the aesthetics market with new, groundbreaking technology and devices demands more than just the product - it requires a cohesive brand strategy. Hyperquake’s role as an extension of our brand team bas been integral in shaping our story and overall presence, and is undeniably helping us gain traction. Their partnership is invaluable.”
Claire Sears
Vice President Marketing
AVAVA
AVAVA
