Molly Baker

Director of People Operations

Molly Baker invests in people. As the Director of Operations at Hyperquake, she finds the most talented, inspiring individuals in the industry to join our team while running the internal programs and processes that keep the business running at its best. It’s a huge job, and Molly brings huge joy, determination, and grit to the office every day to make it happen. She’s basically Wonder Woman. Every conversation with Molly is open, transparent, and inspires trust. At work and at home, Molly cultivates a culture of closeness through music, fun, dance-offs, and parties. She fills her spare time (remember, Wonder Woman) with family time and the occasional DIY project.

Hope is a good thing, maybe the best of things.

Leadership

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Insights
Marketing’s Cheat Code: Go Old School
Rising ad costs and algorithm fatigue are real, but co-creation strengthens your marketing mix with measurable ROI.
New Work
Manpower
See how a single idea, "Dear ___," turned real career stories into a campaign built to travel the world.
Insights
Served Isn't the Same as Chosen
Speed gets you seen. It doesn't get you chosen. Here's the part of the strategy most brands skip, and why it's the one everything else depends on.
Work Showcase
Library of Congress
We turned the world's largest library into a playground for young researchers. For the Library of Congress, Hyperquake designed hands-on digital experiences that made hundreds of archival items feel alive and irresistible to kids.