Mary Franck

Creative Director, Experiences

Mary joined Hyperquake in 2025 as Creative Director for experiential, creative technology, and digital media projects. Leveraging her expertise and training in architecture, art, and technology, Mary specializes in infusing built environments with stunning digital media to inform, inspire, and connect audiences.

With over 15 years of successes across experiential, Mary has led design and technology teams for Local Projects, IBM, ESI Design, New York Times' experiential agency Fake Love, and Obscura Digital, among other pioneering innovators. The resulting culture-defining projects for renowned brands, visionaries, and artists have often generated global media attention and brought home prestigious creative-industry honors.

Mary is also an acclaimed artist whose works have been showcased internationally. After earning her B.A. in Conceptual and Information Art at SFSU, she pursued her interests in architecture at SCI-Arc. There, she earned her Masters in Design Research while experimenting with robots and digital fabrication. Mary currently lives in Brooklyn, where she remains deeply committed to the alchemy of collaboration and teamwork—and to pushing what’s possible in experience design.

Every challenge is an opportunity.

Design

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Work Showcase
Library of Congress
We turned the world's largest library into a playground for young researchers. For the Library of Congress, Hyperquake designed hands-on digital experiences that made hundreds of archival items feel alive and irresistible to kids.