Mary Franck

Creative Director, Experiences

Mary joined Hyperquake in 2025 as Creative Director for experiential, creative technology, and digital media projects. Leveraging her expertise and training in architecture, art, and technology, Mary specializes in infusing built environments with stunning digital media to inform, inspire, and connect audiences.

With over 15 years of successes across experiential, Mary has led design and technology teams for Local Projects, IBM, ESI Design, New York Times' experiential agency Fake Love, and Obscura Digital, among other pioneering innovators. The resulting culture-defining projects for renowned brands, visionaries, and artists have often generated global media attention and brought home prestigious creative-industry honors.

Mary is also an acclaimed artist whose works have been showcased internationally. After earning her B.A. in Conceptual and Information Art at SFSU, she pursued her interests in architecture at SCI-Arc. There, she earned her Masters in Design Research while experimenting with robots and digital fabrication. Mary currently lives in Brooklyn, where she remains deeply committed to the alchemy of collaboration and teamwork—and to pushing what’s possible in experience design.

Every challenge is an opportunity.

Design

LATEST NEWS

+ READ ALL
New Work
Brooklyn Museum Monet & Venice
For the largest Monet exhibition in New York in 25 years, we transformed a transitional rotunda into an interpretive tool—one that prepares guests to understand the art as deeply as they feel it.
Insights
Employee Appreciation Is More Vital to Your Internal Strategy Than You Think
Explore why timely, authentic recognition matters more than formal programs alone, and how small, intentional actions can transform your team’s experience and impact.
Insights
Demand Your Brand Bear More Fruit
Brand isn’t language; it’s the systems behind it. As AI reshapes the role of brand, disciplined positioning and the creativity to apply it across the value chain will always outperform messaging.
Overhead turtle illustration used by Hyperquake to convey slowing down for deeper insight and strategic brand transformation.
Insights
The Argument to Make Space
We’re wired to move fast—but what if progress starts by slowing down? We make the case for taking a beat, asking “What else?”, and uncovering what’s left unsaid to find the real problem worth solving.