Dan Barczak

Chief Creative Officer, Partner

Dan Barczak creates what others can only imagine. As Hyperquake’s Chief Creative Officer, he tunes a listening ear to clients and carefully translates what is most important, most interesting, and most relevant to the team’s work. Dan’s positivity, steeped experience, and keen visual eye push each project to the cutting edge. The more challenging and complex the problem, the more he deploys his simplification superpower to transform ideas into opportunities. Even if it weren’t his job, Dan would study the latest brands, trends, and insights to make the lives around him more beautiful. His natural leadership bent is that of a coach – something that serves the Hyperquake team well. Dan spends most of his time relentlessly pursuing ways to evolve and grow businesses on a human level, and help visionary leaders in the midst of a shift – whether they’re a startup or a global giant. He’s been obsessed with the impact brands and businesses can have on people since he was a kid, and has been building them for the last 25 years, guided by the notion that the truth rises above everything.

Don’t be anonymous.

Leadership

LATEST NEWS

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New Work
Brooklyn Museum Monet & Venice
For the largest Monet exhibition in New York in 25 years, we transformed a transitional rotunda into an interpretive tool—one that prepares guests to understand the art as deeply as they feel it.
Insights
Employee Appreciation Is More Vital to Your Internal Strategy Than You Think
Explore why timely, authentic recognition matters more than formal programs alone, and how small, intentional actions can transform your team’s experience and impact.
Insights
Demand Your Brand Bear More Fruit
Brand isn’t language; it’s the systems behind it. As AI reshapes the role of brand, disciplined positioning and the creativity to apply it across the value chain will always outperform messaging.
Overhead turtle illustration used by Hyperquake to convey slowing down for deeper insight and strategic brand transformation.
Insights
The Argument to Make Space
We’re wired to move fast—but what if progress starts by slowing down? We make the case for taking a beat, asking “What else?”, and uncovering what’s left unsaid to find the real problem worth solving.