Uniting story, design, and technology to shape the future of immersive experiences.
Better Together – A New Era of Experiences
Potion Design Studio, known for its groundbreaking work in digital storytelling and interactive environments, officially merged with Hyperquake. Together, we formed one unified Experiences team that blends 20 years of purpose-driven cultural innovation with Hyperquake’s legacy of strategic storybuilding and brand experience design.
Our team innovates at the intersection of architecture, data visualization, and AI-driven design to propel us into a new chapter of experiential excellence. We are committed to crafting experiences where emerging technologies amplify human connection rather than replace it.
From the Smithsonian and Brooklyn Museum to Nike, Honeywell, and Microsoft, our collective portfolio represents some of the most influential immersive destinations in the world. Under one name, we’re accelerating what’s possible—where story-led strategy, spatial design, and interactive technology converge to inspire connection, spark emotion, and deliver measurable impact.
Why Potion and Hyperquake Came Together
When Hyperquake acquired Potion in 2024, it wasn’t simply an expansion—it was the fusion of shared values. Both studios believed the most meaningful experiences live at the intersection of story, space, and interaction. Potion brought depth in inclusive digital storytelling; Hyperquake brought strategic brand transformation through Storybuilding®.
Our creative leadership cements that integration—bridging technology and architecture to extend our practice into the realms of generative storytelling and intelligent environmental systems. Together, we design spaces that learn, respond, and evolve around people—inviting them to be more present and engaged.
The Impact for Clients and the Industry
For brands, cultural institutions, and enterprise organizations, this union unlocks new creative possibilities:
AI + Design Integration
Data-driven visualization and machine learning used to enhance narrative, not dominate it.
End-to-End Partnership
From strategy and spatial concepting to interactive content and technical integration and management.
Ethical Innovation
A commitment to privacy-preserving AI and sustainable design systems.
Measurable ROI
Immersive environments that deepen relationships, accelerate deals, and amplify brand equity.
Together, we’re defining a new standard for human-centered, technology-driven experience design.
Potion’s Legacy Lives On
Founded in 2005 by MIT alums Phillip R. Tiongson and Jared Schiffman, Potion earned global acclaim for its commitment to inclusive design and transformative digital storytelling—spanning projects for the Met, the Smithsonian, and the National Constitution Center.
That legacy now lives within Hyperquake, continuing to inform how we approach content, interaction, and human-centered design across every environment we create.
Looking Forward – The Future of Hyperquake Experiences
Today, Hyperquake’s Experiences team builds destinations that unite story-led strategy, spatial design, and AI-powered interactive technology—from executive briefing centers to cultural landmarks. We are advancing the field of immersive experience design toward a future where technology enhances our shared humanity.