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Hyperlink Roundup No. 6

By Client Leadership Team


Here at Hyperquake we’ve been dedicating each month to examining a new trend. Our latest study is travel, with a focus on how how social media and the online world have made an impact on the industry. I’m going to dive into a little story about an adventure I had 5 years back. So, if you’re here for just the links, scroll on my friend.

In the summer of 2010 my brother, cousin and I backpacked Europe for two weeks. We stayed at a number of hostels, traveling by planes, trains, automobiles—even gondolas. We visited 8 cities in just 15 days, with overnight trains and one- or two-night stays along the way. Landing in Amsterdam, we traveled to London > Paris > Gimmelwald > Cinque Terre > Rome > Venice > Munich. For such a whirlwind trip, months went into the planning. A few destinations were selected based on talks with friends who’d traveled, but a majority of our research and planning happened online. Places like Lonelyplanet and the Rick Steves forums provided inspiration and information—answering my crazy questions about currency, train tickets, hostels and more. Side note: I know Rick Steves seems really lame, but frankly, he gets a bad wrap. I have to vouch for the people and moderators on his forum who were extremely helpful.

3 dudes, 15 days, 8 cities, 6 countries and 2010 technology. This is our journey.

It’s interesting to look back five years later and think about the impact technology had on our documentation of the trip. My Twitter account was still in its infancy; Instagram and Snapchat didn’t even exist. The only realtime digital documentation of my trip was a collection of a few dozen photos I posted to Twitter with my iPhone 3G.

Taken on the train into Switzerland, this is just one of several dimly lit, blurry and generally terrible photos I took with my iPhone 3G.

The camera quality on my phone wasn’t great, and I’d purchased a Canon Rebel Ti to document the trip. If I’d had my present-day iPhone 6, I likely would have Instagrammed a majority of the trip – just hashtagging the hell out of it. Looking back, I appreciate how the poor quality of my phone camera forced me to pick up my SLR to shoot the trip.

If I’d had my present-day iPhone 6, I likely would have Instagrammed a majority of the trip – just hashtagging the hell out of it.

Just having mobile access to things like Google Maps and Yelp through my phone was a relatively new experience. I had purchased a plan to allow access to data overseas, but my cousin and brother didn’t have active service for the trip. It was odd knowing that if we lost one another, we’d have no other option than to meet up at the hostel later—something that ended up happening in Rome when two of us went down a separate staircase on a tour of the Vatican, inadvertently losing my brother in the process.

My brother Brian on the left and cousin Jeff on the right. Just a couple of American tourists at the Louvre. #notaselfie

What typically would have been a quick text or call to find one another turned into an hour-long search, followed by a debate on whether to return to the hostel and await his return. It all worked out in the end, but it certainly reinforced my appreciation for the flexibility and spontaneity afforded by our now omnipresent mobile access.

One of the brown bovine we stumbled upon in Gimmelwald, Switzerland. Damn, this would have been a great Instagram.


…along with some tech-influenced travel links I found particularly interesting:

  • Here’s an article on how Selfies are changing the way we document our travels. We didn’t take any selfies back in 2010 on our trip—in fact, the term may not have been coined yet.

Former Apple designer (and all-around design extraordinaire), Mike Matas created this montage of photographs from his cross-continental roadtrip.


Animated figures go on an international journey using google maps.

Johnson & Johnson tugs at our heartstrings with a new campaign for nursing’s future.

  • “Beets Don’t Kale My Vibe.” Just because we can’t get enough Kendrick Lamar, he’s now teamed with Sweetwater (an organic salad joint) to spoof his 2013 song “Bitch, Don’t Kill my Vibe” for Sweetgreen’s Sweetlife festival.

  • In other news, the Outings Project enables people to snap photos of art hanging in museums and free them by printing them and sticking them around the city.

  • Instead of digital storage in the cloud, how about actual storage in the cloud? The startup called Makespace currently serves markets in NYC, Chicago and DC.

  • Their Kickstarter is over, but you can now buy these beautifully designed Anicorn watches directly from their store.
Owen Wilson says “Wow”… a lot.
  • Whole Foods is launching a store geared towards Millenials.
  • I’m a sucker for fast food breakfast fare. And although I haven’t tried Taco Bell’s breakfast offerings, this article piqued my interest.



“In its Infancy (The Waterfall)”, off the excellent new My Morning Jacket album.


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