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Employee Highlight: Rachel Robbins

By Emily Zalla

WHAT IS YOUR POSITION HERE AT HYPERQUAKE?

Project Leader.

WHEN DID YOU START WORKING AT HYPERQUAKE?

March 2012—coming up on 5 years, wow!

WHERE WERE YOU BORN AND RAISED?

Cincinnati, OH. Loveland, to be exact!

WHAT HOBBIES OR PASSIONS DO YOU HAVE?

I love to travel! A lot of my close friends live all over, which helps give me many reasons to travel for fun weekend trips and weddings. Next year I will be traveling all the way to Egypt to see one of my closest friends! I also love going to sporting events—I just love the atmosphere and passion people have for their favorite teams. I am currently planning my wedding for September 2017, so Pinterest and blogs have definitely been a current passion!

WHAT ARE SOME OF YOUR FAVORITE BANDS, TV SHOWS, AND MOVIES?

I am really all over the place when it comes to music. I go back and forth between Today’s Country, Today’s Hits and Third Eye Blind on Pandora. I easily get hooked on TV shows, but a few of my all time must watch/DVR shows include: Pretty Little Liars, Modern Family and This Is Us. I also love a good rom com (including all Hallmark Christmas Movies, even though you know the ending 5 minutes into the movie) and inspirational sports films (‘Remember the Titans’ being #1).

WHAT MADE YOU WANT TO GET INTO YOUR FIELD OF WORK?

I studied Marketing and Management at Ohio University. I knew right away the type of work I did and did not want to pursue. I am a people person, and love working across multiple teams. I instantly fell in love with the fast-pace, high energy and unique culture of Hyperquake.

WHO ARE SOME OF YOUR FAVORITE CLIENTS YOU’VE WORKED WITH IN YOUR CAREER AND WHY?

I am fortunate to be able to work with a variety of clients and projects on a daily basis—it would be impossible to pick a favorite! I feel like I continue to learn every day, and love that every project is unique.

WHAT HAS BEEN YOUR FAVORITE EXPERIENCE AT HYPERQUAKE?

I love our Annual State of the Quake and company outings! Our State of the Quake consists of bringing the entire agency together for a fun day to discuss last year’s and this year’s goals. Our company outings range from Reds Games to Keeneland to our annual Holiday Party—they are always such a fun time!

WHAT ARE YOUR FAVORITE TYPES OF PROJECTS?

I love working on brand identity and immersive installation projects! It is amazing to see the sketches come to life in an immersive installation and the impact it can have on a brand. I have been able to be a part of installation projects in Cincinnati, Singapore and China!

WHO OR WHAT INSPIRES YOU?

I am inspired by bloggers and the city of Cincinnati. It is so exciting to see new businesses continue to pop up in Cincinnati and how OTR and Downtown continue to flourish and grow. Also cannot forget to mention the creative, brilliant 26 colleagues I am constantly inspired by here at Hyperquake!

WHAT DO YOU WANT TO LEARN MORE ABOUT?

Currently I am working to learn more about ethnography and consumer research. I am fascinated with uncovering consumer insights and how they can impact a brand. I also enjoy learning more about digital and the various platforms used for creating the best digital experience.

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