Employee Highlight: Adriane Broili Borden
By Emily Zalla
WHAT IS YOUR POSITION HERE AT HYPERQUAKE?
Senior Strategist + Trend Intelligence.
WHEN DID YOU START WORKING AT HYPERQUAKE?
Hyperquake and I started dating when I was a consultant over 2 years ago, but officially decided to go steady in October of 2014.
WHERE WERE YOU BORN AND RAISED?
I was born in Knoxville, Tennessee (haven’t you seen my Dolly poster at my desk?), was raised most of my life in Cincinnati, but also lived in San Francisco and New York for 4 years after college.
WHAT HOBBIES OR PASSIONS DO YOU HAVE?
I love cooking. I think it’s because after using my brain creatively all day I get home and want to do something creative with my hands and we all have to eat.
Travel is my soul food. The month after I met my husband, we went to Turkey and Czech Republic; a year later we were married. Last year we went to India, and 9 months later had a baby. There seems to be a pattern here.
You would never know it if you met me, but I love to camp. We go to Colorado every year and camp for a week—it’s revitalizing to get away from digital everything.
We are rehabbing 2 buildings in OTR, Cincinnati and that takes most of our spare time lately.
WHAT ARE SOME OF YOUR FAVORITE BANDS, T.V. SHOWS, AND MOVIES?
I love podcasts. Almost everyone in my life has heard my love rants for Joe Rogan’s podcast. Also, NPR’s Radiolab is wonderful. At our home, we have Reggae Sundays; it always sets the tone right for a relaxing day. One of my secret indulgences is anything Real Housewives… shhhh.
WHAT MADE YOU WANT TO GET INTO YOUR FIELD OF WORK?
I was in school for fashion, until I took a Trend Forecasting class. That class changed my life. My mentor and trend guru, Valerie, taught me a whole new way of thinking, and my brain has never been the same. I love flipping problems on their heads and helping clients come up with a new solution that they’ve never considered. My brain naturally looks at scenarios in a non-traditional way, which is perfect for strategic direction.
WHO ARE SOME OF YOUR FAVORITE CLIENTS YOU’VE WORKED WITH IN YOUR CAREER AND WHY?
Any clients that have come to me open-minded and ready to roll up their sleeves to figure out the right solution, instead of a solution for the now. I especially enjoy the mad scientist clients that have amazing thoughts and are ready to co-create the future with me.
WHAT HAS BEEN YOUR FAVORITE EXPERIENCE AT HYPERQUAKE?
Where do I start? From the laughs in our agency weekly meetings, to our crazy wig parties—all of the people who work here make my day everyday. We are kind of obsessed with each other, in the best way!
WHAT ARE YOUR FAVORITE TYPES OF PROJECTS?
My love for the future gravitates me to front-end innovation, future forecasting and scenario planning projects. Internally at Hyperquake, I really enjoy rolling up my sleeves with a designer and making the future come to life visually via our lofts and immersive spaces.
WHO OR WHAT INSPIRES YOU?
My co-workers who teach me new things daily.
The students I teach Trend Forecasting to at DAAP, who keep me young.
My daughter who makes 5am pleasurable with her smile.
Strangers who surprise me with kindness & random stories on the bus.
WHAT DO YOU WANT TO LEARN MORE ABOUT?
Everything. I am a knowledge hoarder.