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Brand Building

Work Beer

Identity | Naming | Packaging

Project Details

Project Name

Packaging Design


Craft Beer


Cincinnati, OH

Making Work More Like Beer: Playful, Classic, and Refreshingly Simple

Our friends and partners at Warped Wing Brewing Company gave us the opportunity to design our own can for a custom pale ale.

This combined two great things: a love of beer with a labor of love. So we quickly took to calling it Work Beer. Simple, classic, but most importantly, designed to be the kind of beer you want to crack open at the end of a hard day’s work… or in the middle of one. Because creative juices don’t come out of nowhere. They come in a can. Work Beer. It’s beer for work.

Our Role

  • Brand Architecture & Strategy
  • Brand Identity Design
  • Naming
  • Packaging Design
  • Photography
  • Positioning & Narrative


  • Warped Wing Brewing Company