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Brand Building

Unity Financial Life: Elevating a trusted brand’s promise with a modern identity

Brand Development | Collateral | Digital

Project Details

Project Name

Unity Financial Life Rebrand




Cincinnati, Ohio

Helping a company proudly stand out in a complicated and crowded financial marketplace.

Meeting industry evolution, communicating value, and creating a deeper connection with the people they serve.

Unity Financial, a leader in medicaid-compliant financial and funeral insurance products, came to Hyperquake for a full brand overhaul. This wasn’t just an opportunity to bolster messaging, brand assets and product lines moving forward, but to officially imbue the brand with a distinct sense of purpose.

Hyperquake developed a brand strategy, core value prop and key points of difference for the brand based on findings from the discovery process. The result? A new brand based on distinction, shared values, and truth. Unity Financial empowers people and protects legacies for what they stand for most —an encapsulation of the love we gave.

Our Role

  • Brand Architecture & Strategy
  • Brand Development
  • Brand Identity
  • Brand/Business Strategy
  • Positioning & Narrative
  • Website


  • devPHASE

previous Identity

A comprehensive discovery process to identify opportunities

Our discovery process included stakeholder interviews, a competitive audit and a deep dive into consumer pain points. What quickly became a central theme was Unity Financial Life’s nimble and personalized approach to service: responding quickly, carefully and advantageously.

new Identity

Bringing the new brand to life 

With an inspired brand purpose, we redesigned and reconstructed brand collateral that consistently communicates capabilities and value to support their agents and empower customers.

Creating an exciting new digital experience

We also applied our new branding to successfully rebuild and re-launch the Unity Financial website. We optimized, consolidated and organized web pages for better navigation, ease of use and SEO. By applying our new brand tone of voice and photography principles, we created a more modern and impactful digital experience. 

“We need to distribute this internally. This is our brand. Live it, breathe it, speak it.”

Ryan Walsman, Vice President of Marketing, UFL



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