Immersive Experiences
Branding
Turning a complex data story into an intuitive human experience.
After a two-year search, the connected multi-cloud data analytics company Teradata selected Hyperquake to create a rebranded, leading-edge executive briefing center during the pandemic. This flagship center highlights data's future in solving the world's biggest questions for the worlds largest companies.
Hyperquake crafted a storyline and customer journey that included a 1,600 ft. light sculpture symbolizing insights from data that tied together the entire center. In addition, HQ installed LED vignettes highlighting customer success stories that showed how Teradata is shaping business outcomes that grow businesses. This immersive experience fosters productive sessions, changes perceptions and solidifies partnerships in the enterprise analytics market.
OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Experience Design
Digital & Interactive Content
Executive Production
COLLABORATORS
BBK Design Build
DevPhase
JMS Studios
Pixel Flex
Matt McConnell Studios
Za Architects
One
ABPM 2023 World Class Center Award
One
ABPM 2024 Momentum Award, Reinvented Program
The proliferation of data raises many questions. Customers turn to Teradata for swift interpretation to drive value. This inspired the experience we built. We designed and implemented a perception-changing, relationship-building experience, coordinating with partners in architecture, sculpture, hardware, and fabrication to deliver a beautiful and emotive experience on time and on budget.
We worked through pandemic challenges to produce Teradata's flagship brand experience, designed to deliver on its goals of improving customer relationships amidst uncontrollable variables.
"What Hyperquake did, which was amazing, is they interviewed our customers, our senior executive leadership team, our EBC discussion leaders, all of our key stakeholders. (And) then they came up with a design that would leave a memorable impression (on our customers)."
Amy Renner
Managing Director, Executive Briefing Program, Teradata
