Branding
CAMPAIGNS
GROWTH MARKETING
Elevating brand visibility and sales through a holistic marketing strategy.
Sutera came to Hyperquake looking for a way to maximize their Prime Day strategy to meet year-end revenue goals. We activated media placements in key publications and syndicated this content on social media, creating buzz in the market and enhancing ad spend effectiveness to drive an incredibly successful Prime Day.
From there, we continued to make impact by taking over the strategy and execution for Sutera's Google and Bing Ad accounts. Our strategy aimed to enhance efficiency, relevance and overall campaign effectiveness. Over time, we steadily drove improvements in ROAS for this channel and earned more work with the brand, taking over all Paid Social accounts and their Affiliate program. We continue to identify ways to optimize and improve their Paid, Owned and Earned media strategy to drive towards and exceed their growth targets.
OUR ROLE
Growth Strategy
Fractional Growth Consulting
Audience Acquisition
Paid, Earned & Owned Media
Strategy & Planning
Positioning
In-Market Strategy & Execution
$500K
revenue for one product in a single Prime Day
300%
Google Ads ROAS improvement in just one month
234
pieces of PR coverage in single year
$100k
average monthly SMS Revenue
Examples of ads we’ve run across display, facebook, instagram. We tested hundreds of images and videos to find winning creative.
We performed an extensive audit, refresh, and restructuring of their Google and Bing Ads accounts including:
Account restructuring / consolidation
Pixel management and tracking
Optimizing bid strategies
Testing new campaign types
Keyword analysis
Testing landing pages and creative
Fixing Merchant Center errors
Account restructuring / consolidation
Pixel management and tracking
Optimizing bid strategies
Testing new campaign types
Keyword analysis
Testing landing pages and creative
Fixing Merchant Center errors
PR Strategy to Improve Sales
By crafting compelling narratives, leveraging media relationships, and executing targeted PR campaigns, we achieved significant brand visibility and enhanced public perception. The strategic approach led to prominent features in top-tier publications and increased media engagement.
By crafting compelling narratives, leveraging media relationships, and executing targeted PR campaigns, we achieved significant brand visibility and enhanced public perception. The strategic approach led to prominent features in top-tier publications and increased media engagement.
SMS A/B Testing
SMS wasn't running for Sutera. Within two months of executing our strategy, we drove over $100k in monthly revenue from this channel alone.
SMS wasn't running for Sutera. Within two months of executing our strategy, we drove over $100k in monthly revenue from this channel alone.
We transformed Sutera's Google paid ads strategies, increasing ROAS, fixing content relevancy scores for creative and landing pages and fixing key tracking and Merchant Center issues.
We transformed Sutera's Google paid ads strategies, increasing ROAS, improving content relevancy scores for creative and landing pages and fixing key tracking and Merchant Center issues.
"Before Hyperquake, we were burning money on ads with another agency and only getting a 0.79 ROAS. It was a financial nightmare. You came in and completely turned things around, skyrocketing our Google Ads ROAS from 0.79 to over 2, a stunning transformation. Hyperquake's expertise and impact at such a massive scale are nothing short of miraculous."
Chris Hardman
Senior Director of Marketing
Sutera
Sutera
