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Brand Building

SimplyEz: Embodying the soul of a company with a fresh brand identity

Collateral | Design | Digital

Project Details

Project Name

SimplyEz Brand Evolution


Meal Delivery


Columbus, Ohio

Enriching a home meal delivery brand with the same tender care they provide to those they serve daily, allowing them to reach new markets.

From their humble beginnings, SimplyEz has delivered a warm, steadfast experience unparalleled in the category — recognized for more than a home meal delivery service but rather their passion to protect and care for others, building lasting intimate connections with every individual they meet.

Embracing that balanced foods support better health and wellness outcomes, SimplyEz envisioned a future where their food impacts more lives every day. With that vision, they partnered with Hyperquake to match the soul of the company with a brand identity system synonymous with their industry-leading, human-centered experience.

Hyperquake developed a completely refreshed, strategic verbal and visual brand identity from the ground up. Their distinctive and flexible system elevates the authenticity, vitality and commitment that drives the core of the brand and enables the growth potential of their promising future.

Our Role

  • Aspirational Consumer
  • Brand Development
  • Brand Identity
  • Brand/Business Strategy
  • Campaign Creation
  • Content Strategy & Development
  • Design
  • Digital/Interaction Design
  • Illustration
  • Positioning & Narrative
  • Tone of Voice
  • Trends & Category Insights


  • Brooke Shanesy Photography
  • devPHASE

digital user experience thoughtfully designed with the key target audience in mind


SimplyEz’s current, primary customer consists of the seniors, caregivers and people that are homebound due to rehabilitation, disabilities or even long term illness. Each individual’s familiarity and comfort level with the digital landscape ranges from little knowledge to tech-savvy. This meant it was critical that our digital experience delivers ease-of-use and accessibility to ensure an intuitive and friendly experience across the consumer spectrum. Activations such as downloadable pdfs for menus and ingredients allowed for simple, easy printing anytime, anywhere. To further customer convenience, we developed a robust FAQ section that answers any questions about the process from start to finish. Customers also have the ability to identify their area of service from any page of the site, which reinforces complete accessibility.

“Thank you to the entire Hyperquake team! We’ve truly enjoyed working with all of you. You’ve not only created an amazing brand that we will have for years to come, but you’ve shared your talent and expertise along the way.”

Elizabeth Bockbrader, Partner, SimplyEz



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