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Brand Building

Regional Tourism Network: An unmistakable campaign that embodies what is Unmistakably Cincinnati.

Campaign | Design | Strategy

Project Details

Project Name

Unmistakably Cincinnati Campaign

Industry

Tourism

Location

Cincinnati, OH

Cincinnati USA Convention & Visitors Bureau and the Regional Tourism Network joined marketing forces to bring their new identity to market for the 2018 travel season.

STRATEGIC INSIGHT

Regional Tourism Network and the Cincinnati USA Convention & Visitors Bureau have unique consumers, success measurements, and marketing strategies — but share the goal of getting people to visit and fall in love with the Cincinnati Region.

We interviewed stakeholders and leveraged research findings to gain an understanding of perspectives inside and outside of Cincinnati. Our team paired these insights with inspiration from tourism campaigns in cities across the world to determine the best in class communications, visuals, and calls to action. We found that Cincinnati has a number of elements that cannot be found anywhere else — specific foods, architecture, events, and characters that are Unmistakably Cincinnati.

THE EXECUTION

Hyperquake created the messaging, as well as, designed and executed the Unmistakably Cincinnati campaign for both the Regional Tourism Network and the Cincinnati USA Convention & Visitors Bureau for 2018. We created digital banners and social media ads to correspond with the seasonal target audience, and created ads for print media across a multitude of publications. In addition, we wrote scripts for video and radio ads and worked with our partners to bring to life all that is Unmistakably Cincinnati.

As a result of some of the work we executed for the Regional Tourism Network and the Cincinnati USA Convention & Visitors Bureau, advertising generated more than 292 future convention leads, representing more than $118 million in potential economic impact according to Cvent. This work also contributed to website visitation growth of 19% and site engagement growth of 50%.

Our Role

  • Brand Execution
  • Collateral
  • Integrated Campaigns
  • Print & Digital Ads
  • Strategic Positioning
  • Tone of Voice

Collaborators

  • Regional Tourism Network
  • Cincinnati Visitors Bureau

+50%

Site engagement growth after campaign launch