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Brand Building

Rebel Mettle Brewery

Collateral | Digital | Identity

Project Details

Project Name

Rebel Mettle Brewery


Food & Beverage


Cincinnati, OH

Rooted in military, music, and motorcycles, Rebel Mettle is a brand built for those who make their own luck and dare to be bold.

In the sea of craft breweries, how do you stand out? By standing for something and standing by it. Rebel Mettle stands for high-quality beer, for community service, and for celebrating the rebel spirit innate in all Americans – the driving force behind Independence and Freedom.

Hyperquake has designed a brand system that is flexible and strategic by pairing modern styles with ties to military life and motorcycle culture in order to tap into, and bring out the rebellious nature in us all.

Our Role

  • Brand Development
  • Brand Identity Design
  • Illustration
  • Print

“Hyperquake has been an invaluable partner in bringing the Rebel Mettle brand to life. They are a creative and strategic extension of our team.”

Mike Brown, Owner, Rebel Mettle Brewery

As a part of the groundbreaking campaign, we designed and produced kits for investors modeled after military ammo boxes. By combining some military shorthand with our own, we created a truly unique takeaway piece full of shirts, stickers, patches, hats, and crowlers for each person.