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Brand Building

P&R: Empowering a Family Legacy

Identity | Strategy | Website

Project Details

Project Name

Brand Refresh




Dayton, OH

Helping an Ohio-based communications company reposition their brand to reflect the confidence, technical skill, and energy of their people for a new era.

For more than 60 years, P&R Communications has been a leading comprehensive wireless solutions provider in the region.

Embarking on their 3rd generation of family ownership, their leaders put their focus on ambitious territory growth and modernizing the company’s brand. As their partner, Hyperquake immersed ourselves into the business, learning how P&R creates the most value for their customers and how we can differentiate that from a marketplace where many competitors look and sound similar to each other. 

We developed a brand strategy and design system that honored their family heritage and employee culture, while elevating the intense feelings of confidence and control that they offer their customers across their products and services. The result was a stronger, contemporary, and energetic brand that served to excite their employees and communicated that a new, people-focused era of P&R had been launched.

Our Role

  • Brand Architecture & Strategy
  • Brand Identity Design
  • Collateral Design
  • Go-to-Market Plan
  • Photography
  • Website


  • Rooted Creative
  • devPHASE

Instead of starting from a blank slate, we delved into P&R’s rich history to uncover the essence of what has always defined their logo and bring a contemporary touch to their overall brand. The pyramid has symbolized communication, but the current rendition failed to distinguish itself from competitors or effectively convey the unwavering strength and reliability that P&R is renowned for. The new version keeps the historical significance and allows the company, under new leadership, to take the company into the next generation.

In order to bring the new brand identity to market and establish a deeper connection with our valued customers, we redesigned, restructured, rewrote, and deployed an extensively revamped website with the aim to ensure a seamless experience on any device. This refined P&R’s online presence for current and prospective customers and elevated its distinction as a premium and agile communications company.

“We couldn’t be happier with the process or the outcome and are looking forward to seeing our new brand in action!”

Katie Ward, CEO



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