Branding
CAMPAIGNS
A family-owned company asked for a brand refresh. They received a company-wide revitalization.
For over 60 years and three generations of family leadership, P&R Communications has been crafting top-notch communication solutions. Despite a strong legacy, the third-generation family-owned business struggled to connect with today's audience and expand beyond Ohio. Their ambition was hindered by a stale brand and idle relevance. They asked Hyperquake to provide a brand refresh. As partners, we will always go beyond a cosmetic refresh to make the brand impact the entire business. We simplified and modernized their brand and helped energize their culture for a new era, allowing P&R to pursue new territory and expand their offerings.
OUR ROLE
Strategy & Planning
Narrative & Storytelling
Brand Identity
Positioning
Awareness Campaign
Website UX/UI
COLLABORATORS
Rooted Creative Photography
Lorin Schaecher, Motion Graphics
2X
Gross sales within the first 12 months of implementation
One
Successful transition to a new generation of leadership
100%
Internal adoption of new mission, vision & equity
Hyperquake rebuilt P&R's digital presence to be more seamless across devices. From web to mobile, we applied the new identity with new messaging and copy to differentiate as a premium, service-first brand.
P&R's rebrand coincided with the company's 60th anniversary. We created materials for both an internal and external campaign to introduce the rebrand and position their historical milestone as a catalyst for progress.
“Hyperquake worked as a team with us every step of the way. We looked forward to our time together. We were lucky to find people that weren’t just working on a project, they were interested in what we do and invested in helping us succeed. Not only are we, as owners, excited about what they created, but our entire company is ecstatic. We couldn’t be happier with the process and the outcome."
Katie Ward
CEO & Owner, P&R Communications
