Immersive Experiences
Branding

Johnson Controls

Selling innovation, sustainability and value by fusing story with cutting-edge AI-infused services and tech in JCI's new OpenBlue Innovation Center.

Global building technology leader Johnson Controls selected Hyperquake to lead the design and development of its OpenBlue Innovation Center relocated from downtown Milwaukee to Glendale, Wisconsin. The goal of the center is to showcase JCI's advances in building technology and approach of building a new class of smart buildings that are secure, healthy and sustainable.

Collaborating with Johnson Controls to create a compelling narrative, the Hyperquake team created an experience journey which brought to life end-to-end transformations mapped out in tactical storytelling moments. Our trusted partner Fivestone Studios brought these moments to life across installations with their creative use of tech, programming, and interactive design expertise.

OUR ROLE
Strategy & Planning
Positioning
Immersive Storytelling
Experience Design
Digital & Interactive Content
Executive Production
COLLABORATORS
Fivestone Studios, Digital Content
NanoLumens, Technology
Pixera, Technology
Electrosonic, AV Design & Integration
Kubik, Fabrication
Two installations in particular, the interactive 3D Globe and projected Vision Book, are a testament to the powerful, captivating effects of story fused with tech.