Johnson Controls

Selling innovation, sustainability and value by fusing story with cutting-edge AI-infused services and tech in JCI's new OpenBlue Innovation Center.

Greenworks sought to evolve their rapidly-growing brand, increase sales in key retail channels, and establish themeselves as leaders in the eco-friendly outdoor power equipment category. We helped propel them from a product-led to marketing-focused organization, achieving 193% revenue growth in 12 months.

Despite their marketing attempts over the years, Greenworks struggled to build brand equity, underperforming compared to their category. We focused on increasing brand recognition while developing a customer acquisition and retention marketing strategy to drive growth.

After leading their successful strategic entry into Tractor Supply Co. our collaborative multi-year partnership grew to help Greenworks redefine their holistic brand strategy and identity, simplify their global packaging strategy, drive growth with multiple omnichannel campaigns, and win with key retailers and consumers, setting a new standard for sustainable success.