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Honeywell: A global narrative, regionally applied.

Digital | Experience | Strategy

Project Details

Project Name

Honeywell Global Customer Experience Centers




DC, Dubai, Shanghai

We partnered with Honeywell to create three experience centers in different areas of the world, all of which had a common theme, yet were uniquely tailored to the needs of the region they served.


Located in Washington, DC, Dubai, UAE, and Shanghai, China, Honeywell Technology Experience Centers are fully immersive and curated spaces designed to provide an interactive comprehensive overview of Honeywell’s diverse business portfolio. Inside visitors learn first-hand how Honeywell is leading the digital transformation to the Industrial Internet of things.

Using the power of story, each center delivers an unforgettable introduction to Honeywell and industries where Honeywell technologies are used. From a 15-minute interaction at a cocktail reception to an immersive day-long customer briefing, visitors leave this experience saying, “Wow, I had no idea Honeywell did all that — I want to learn more.”


Honeywell has been innovating for well over a century, with technologies used by aircraft, buildings, manufacturing plants, supply chains, and workers around the globe. However, when asked, most consumers have little or no idea what Honeywell does. To meet this challenge, Honeywell needed a space where it could showcase its offerings to a range of key audiences, from C-Suite level executives and industry decision-makers to local governments and international entities. The purpose is not just to understand Honeywell, but to unlock opportunities and motivate action.


The principle of a “One Honeywell” culture is foundational to the storyline that spans every center. Rooted in this narrative, we ensure complex topics and new technology stories remain cohesive and easy to understand, regardless of location or region. Visitors explore rooms broken into chapters, themed by industry segments that rely on Honeywell technology. These rooms are designed to flow along with the visitor interest, while still providing a complete snapshot of the entire Honeywell enterprise. As our world evolves, Honeywell is also evolving. By using flexible elements within individual exhibits, content details can be customized, without altering core messaging.


Each experience begins with a personalized introduction to Honeywell. Bold mural graphics offer a visual primer to Honeywell and its shifting focus from processes and products to software and the information infrastructure that connects and controls them.

An immersive theater, customized to each region, features a large motorized panoramic screen. This video overview sets up the visitor experience, highlighting how Honeywell is helping make the future, developing cutting-edge, software-industrial solutions that are transforming the way the world works.

To be a success, each touch-point on the journey must capture a visitor’s attention in 8-seconds or less.


Visitors are then able to experience individual Honeywell technologies. Through physical and digital elements, these demos allow visitors to touch-and-feel Honeywell solutions.

Each industry-themed room brings the value of Honeywell to life. From a three-dimensional model featuring Honeywell technologies for Smart Cities to a fully immersive cockpit experience equipped with Honeywell’s latest innovations in avionics. The order in which a visitor experiences these themed areas is customized to each region.

Examples include demonstrations of Honeywell building technologies, which give visitors a chance to experience advances in real-time facility control, automation, security operations, and energy management. Honeywell’s protective gear and worker software deliver the ultimate level of safety while monitoring, detecting and preventing danger from surrounding environments. Visitors can explore industry-specific innovations, immersive vignettes, even try on a bullet-resistant Spectra® fiber vest.


With a presence in more than 70 countries across the globe, Honeywell must tell their story to diverse audiences, customer sets, and industries. Honeywell Technology Experience Centers enhance storytelling and not only teach and engage visitors, but also excite them.

For nearly 15 years, Hyperquake has been helping build these stories through extensive research and interviews. This partnership seeks to harness the power of experiential learning to deliver surprise-and-delight moments, critical to emotional connections and a memorable outcome for visitors.

Our Role

  • Content Production and Exhibit Fabrication
  • Detail Design and Creative Development
  • No categories Detail Design and Creative Development
  • Pre-Concept and Narrative


  • Inhance Digital
  • BBK
  • Inition
  • Moving Philm
  • Stimulant
  • Electrosonic
  • Whitlock
  • Story Stick
  • derse
  • Kubik
  • The Plan

“The Honeywell Technology Experience (HTE) is an invaluable tool for our global government relations team. We have educated thousands of critical decision makers and customers about our capabilities with the HTE - from hundreds of members of Congress and their staffs, to the military, federal regulators, cabinet-level ministers from international governments and other important global customers. The HTE showcases Honeywell's products and technologies in a way that is unique in Washington. Members and staff on Capitol Hill remember us. It serves as an incredible venue for events that expose Honeywell to even more influencers. The HTE has proven to be a very effective way to tell our story to anyone who spends even 10 minutes walking through the center. For the past nine years, it's changed the way we do business in Washington.”

Elizabeth L. Rossman, Vice President Government Relations, Honeywell



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