BRANDING
VISUAL IDENTITY
PACKAGING

Esther Price

Revitalizing a storied local brand to bring a special sweetness to everyday life.

Since 1926, Esther Price has created special moments that connect generations, inspired by the cherished rituals of childhood. The emotions they bring—joy, comfort, and sweetness—are timeless. Hyperquake was asked to honor their legacy by breathing new life into a beloved local business—centered around the idea of home, a familiar feeling you can always return to, no matter where life takes you. Esther Price is rooted in using the highest quality ingredients to make life’s moments a little sweeter. Love is in the details, and that is what guided us in every step of the process.

OUR ROLE
Brand Identity
Narrative & Storytelling
Role Title
Strategy & Planning
Strategy & Planning
Packaging
Growth Strategy
99
Years old—Esther Price was established in 1926.  
87
Stores across five states,
from humble beginnings
in a two-bedroom house.