Developing a Snack Pack Brand for Global Retail
Design | Identity | Naming
Hyperquake was tasked with developing a healthy, snackable brand for today and tomorrow.
Sprinting Toward a Global Retailer Sales Meeting
Hyperquake was approached to create a new name, visual identity, and brand positioning in the niche market of small snack packs. Knowing you have to move people to move product, we looked for shared values between the brand and the consumer. A brand history of creating a better way overlapped the consumer need of a satisfying on-the-go snack to reveal the shared value of fuel for a powerful, productive day.
- Brand Development
- Brand Equity
- Brand Identity
- Brand/Business Strategy
- Packaging Design
- Positioning & Narrative
- Strategic Positioning
We started by uncovering industry insights and assessing the competitive landscape.
Insights as Foundation
Those insights grounded our cross-functional naming brainstorm to reveal areas of exploration for the brand.
Exploring New Territory
During the brainstorm, we sought naming territories that pushed the evolution of an affiliate brand into an ownable, differentiated space compared to its competitors.
Carving a new path
We focused on a wide variety of assets for the brand: speaks to convenience and a sense of “on the go,” connotes health, and fresh & organic.
What's in a name?
Names ideated to elevate the brand.
Met success criteria and rose to the top.
Came out as viable following a preliminary USPTO search.
We then presented our client with the top 3 names that informed 3 visual identity themes.
Human / Handwritten / Natural / Strong Story / Approachable / Playful / Cute / Love Letter / Personal / Inviting / Heritage
Vibrant / Playful / Light Hearted / Fun / Unexpected / Upfront /Whimsical / Emotional / High Contrast / Counter Culture
Take a Beat
Clean Eating / Relaxing / Modular / Orderly / Minimal / Soft / Calming / Breath / Pulse / Renewed Energy
Spright Snacks Brand Positioning Story
STANDOUT AND BE SPRIGHTLY.
Gone are the days of snacks that bog you down. You don’t have time to feel sluggish, and neither do we. We have accumulated the healthiest bites to help you own your day. From our perfect pairings to our mixed medleys, our packs aren’t standard. Let us elevate your day with a healthy treat that gives you sustenance without weighing you down. Feel the power by eating well.
Designed with retailer and consumer in mind
All design elements, from the hand-lettered logotype to the chalk-like illustrations and torn edges of the packages, were created to not only feel fun and sprightly but also to capture the eye of the on-the-go and convenience snacker’s eye. A bright color palette was used to complement the unique design elements, hero the food within the pack, and allow the brand to stand out on shelf amongst a sea of competition.