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Brand Building

Buckle Up: Making a difference in more lives. Every child. Every ride.

Campaign | Design | Strategy

Project Details

Project Name

Buckle Up

Industry

Automotive, Safety

Location

Cincinnati, OH

Hyperquake partnered with Buckle Up for Life to elevate a national car seat safety brand backed by certified passenger safety experts, and reach a wider market of caregivers.

STRATEGIC INSIGHT

The dedicated team of certified child passenger safety experts at Buckle Up for Life is devoted to making every car ride safe for every child. This is done by educating caregivers around the country about safe travels — one family, one car seat, one lesson at a time. In a crowded landscape of influencers, experts, and social media noise, caregivers do not know whose advice to trust.

Buckle Up for Life is backed by Cincinnati Children’s Hospital, the #2 children’s hospital in America, and also by Toyota, a leader in vehicle safety. Hyperquake’s task was to elevate the Buckle Up for Life brand in the media landscape, and to amplify the expertise of the brand and its backers.

THE EXECUTION

After developing a deep understanding of the “caretaker,” the consumers, and the institutions seeking grants, we redesigned the Buckle Up for Life website and expanded their social media presence.

The redesigned website offers caretakers the simplified and trusted knowledge they need to travel safely during every phase of their child’s development. The backend of the website helps grant recipients easy resources to run a child passenger safety program. With these updates, the number of website visitors has increased by 28% and the number of web sessions has increased by 45%.

Our fresh creative work contributed to greater consistency in our follower engagement and expansion into Instagram and Pinterest as a new platforms relevant to our audience.

Our Role

  • Brand Character + Tone of Voice
  • Brand Standards
  • Equity Development
  • Social Media Strategy & Execution
  • Strategic Positioning
  • Website Redesign

Collaborators

  • Cincinnati Children's Hospital
  • Toyota

28%

Increase in unique website visitors

45%

Increase in web sessions year to date

“The Hyperquake team delivered 
a highly effective website for our entire organization. Through an extensive audit, research and strategy, they have improved our appearance, content, 
website functionality and search 
engine optimization. We are thrilled 
with the results and believe it was a 
worthwhile investment!”

Corazon Ochanda, Program Manager