Artifacts, Our New Series
By Sherwood MacVeigh
At Hyperquake we are driven by curiosity and fueled by new discoveries. Our strategy team is constantly digging into the world around us to uncover sociocultural movements that impact the state of humanity and now we want to share them with you. Our new and ongoing series, Artifacts, will be our way of including you as we unearth and catalogue human truths.
ARTIFACTS IS GROUNDED IN THE STEEP MODEL*, A TOOL USED BY TREND FORECASTERS TO ASSESS SHIFTING IDEOLOGIES.
* The STEEP Model is a variation of the original PEST analysis, created by Harvard professor Francis Aguilar. Both are frameworks for scanning external factors within the market, and guiding business operations based on the observed factors.
WHAT TO EXPECT
Spanning the year, we will focus on one STEEP category at a time, noting the human values that are rising to the top. This prioritization will lay a foundation of empathy, upon which deeper connection between brands and the people they serve, can be fostered.
Stay tuned as we embark on the journey.