INNOVATION
Branding
CAMPAIGNS
CoolSculpting®: Revolutionizing Body Contouring From the Inside Out
CoolSculpting®, the global leader in non-invasive fat reduction, sought to elevate its brand, grow the business, and connect deeper with both physicians and patients to transform the body contouring industry. Partnering closely with Allergan Aesthetics over the course of a decade of high growth and rapid change, we worked together to revitalize a brand and business that continues to set new standards in the highly competitive medical aesthetics industry.
OUR ROLE
Innovation
Product & Service Concepts
Insights & Validation
Strategy & Planning
Positioning
Brand Identity
Naming
Narrative & Storytelling
In-Market Strategy & Execution
Web & Mobile (UX/UI)
Growth Strategy
Launch/Awareness Campaigns
COLLABORATORS
PDR
Vessel Studios
Blackthorne Studio
Adam Leigh-Manuell Photography
Rachel Kirkwood Consulting
Doyle Dane Bernbach (DDB)
Second Look Proofing
#1
in non-invasive fat reduction
7+
year partnership
Working closely with Allergan Aesthetics (AbbVie) over the course of a decade, we partnered with CoolSculpting® to:
- Rebrand CoolSculpting to embrace their origin story and science, emphasizing emotional benefits and human connection as well as functional and scientific benefits
- Develop a strong brand identity to guide marketing efforts across various platformsInspire patients and providers to achieve their goals
- Empower and drive growth for the Allergan Aesthetics team and sales organization
- Launch key innovations and portfolio growth in global markets
The result? A revitalized brand and business that continue to set new standards in a highly competitive market.
Outcomes:
- Rebranded CoolSculpting to empower patients and inspire confidence, focusing on the emotional benefits of body contouring.
- Launched CoolTone, a groundbreaking product that revolutionized muscle toning, expanding CoolSculpting's product portfolio.
- Updated the product portfolio and brand future with the launch of CoolSculpting Elite, setting new industry standards and transforming the patient experience.
- Increased brand awareness and market share during highly formidable growth years within the portfolio.
- Boosted patient satisfaction and loyalty, leading to strong business growth and positive word-of-mouth.
- Generated significant revenue growth and strengthened CoolSculpting's position as a global market leader.
CoolTone™: Helping CoolSculpting® launch a new dimension in body contouring
CoolSculpting® isn’t just about fat anymore. With CoolTone™, we helped them break new ground by creatively launching their newest product in over 10 years—introducing muscle toning through Magnetic Muscle Stimulation (MMS) as the perfect complement to fat reduction.
Our mission: position CoolTone™ as a seamless extension of the CoolSculpting® portfolio. From naming and brand strategy to launch campaigns and creative assets, we developed a cohesive identity that inspires patient transformations and drives practice growth. Through bold visuals, strategic insights, and collaboration with key partners, we helped CoolSculpting® flex their muscles and take their brand and business to the next level by attracting existing and new customers in a crowded B2B2C landscape—including men.
CoolSculpting® isn’t just about fat anymore. With CoolTone™, we helped them break new ground by creatively launching their newest product in over 10 years—introducing muscle toning through Magnetic Muscle Stimulation (MMS) as the perfect complement to fat reduction.
Our mission: position CoolTone™ as a seamless extension of the CoolSculpting® portfolio. From naming and brand strategy to launch campaigns and creative assets, we developed a cohesive identity that inspires patient transformations and drives practice growth. Through bold visuals, strategic insights, and collaboration with key partners, we helped CoolSculpting® flex their muscles and take their brand and business to the next level by attracting existing and new customers in a crowded B2B2C landscape—including men.
Time for a transformation. Welcome to the Elite Experience.
When CoolSculpting® needed to elevate their entire patient and practice experience, we led the charge along with PDR (UK) to craft a bold, end-to-end strategy. From reimagined machines and applicators to a streamlined workflow, our mission was clear: position CoolSculpting® Elite as the ultimate innovation in the market.
We created a playbook of visual and verbal guidelines for various agency partners, serving as the North Star to bring the next generation of CoolSculpting to market. We shifted the look, tone, and feel to be more striking, sophisticated, and bolder, but recognizably CoolSculpting.
We didn’t just market a product—we built a movement. By creating a striking new visual and verbal identity, a comprehensive playbook, an omni-channel campaign and go-to-market assets, we set the stage for a cohesive and impactful launch. The result? A campaign as Elite as the product itself.
When CoolSculpting® needed to elevate their entire patient and practice experience, we led the charge along with PDR (UK) to craft a bold, end-to-end strategy. From reimagined machines and applicators to a streamlined workflow, our mission was clear: position CoolSculpting® Elite as the ultimate innovation in the market.
We created a playbook of visual and verbal guidelines for various agency partners, serving as the North Star to bring the next generation of CoolSculpting to market. We shifted the look, tone, and feel to be more striking, sophisticated, and bolder, but recognizably CoolSculpting.
We didn’t just market a product—we built a movement. By creating a striking new visual and verbal identity, a comprehensive playbook, an omni-channel campaign and go-to-market assets, we set the stage for a cohesive and impactful launch. The result? A campaign as Elite as the product itself.
"Hyperquake has been instrumental in our success. Their strategic thinking and creative execution have propelled CoolSculpting to new heights. I’ve trusted them for years to help me disrupt markets with new products and brand stories. Strategically and creatively, they are an invaluable part of our team."
Claire Sears
Former Executive Director Marketing and Head of Innovation
Allergan, Body Contouring
Allergan, Body Contouring
