BRANDING
CAMPAIGNS
Cincinnati
Strengthening the presence of a 138-year-old Cincinnati cultural institution.
Cincinnati Art Museum hosts multiple exhibitions and events throughout the year. We've partnered closely with them for nearly a decade, operating as an extension of their marketing and communications team in their effort to increase attendance and membership. We develop impactful designs and visual storytelling to celebrate the museum and their many events throughout the year to encourage the community to come and see the artwork.
OUR ROLE
Strategy & Planning
Brand Identity
Narrative & Storytelling
In-Market Strategy & Execution
Launch / Awareness Campaigns
20
Exhibit identities designed over nearly a decade of partnership
45%
YOY increase in annual memberships sold
148%
YOY revenue increase generated from marketing efforts
Our goal in every activation is to celebrate their existing brand, while pushing to evolve their visual system. Many of the materials we've designed throughout the years are done in a way that serves life-long and new visitors coming to the art museum.
A monthly event filled with music and drinks, Art After Dark invites visitors to visit the museum after hours and view exhibits in a more intimate setting. We’ve helped define the atmosphere of these events by providing bespoke designs for each iteration.
Going on public view for the first time, the Wormser bedroom needed a visual identity that reflected the radical stylings of the 1930’s. Imbuing dramatic linework and gold finishes, marketing materials for the exhibit express the ambiance of the rooms and furniture on view.
Most know Georgia O’Keeffe as a painter, but her lesser known photography speaks to her sophistication and rigor as an artist. We embodied O’Keefe’s use of contrast and shadow in this branding exploration, letting O’Keeffe’s work speak for itself.
A multimedia exhibit, the Culture is an exploration of cultural expression. In promoting this work, we were deeply inspired by 1970’s vinyl and bold typography. This campaign blends traditional CAM branding with modern, hip hop influences.
