Buckle Up
For Life

Driving social engagement for a lifesaving cause

Buckle Up For Life is committed to saving young lives through child passenger safety education, philanthropic efforts, and accessible online resources. But how do you drive awareness in the age of shorter attention spans and social media?

For over five years, Hyperquake and Buckle Up for Life have worked together to answer that question. We've helped them build and grow a credible online and social media presence that educates and engages audiences nationwide. Since the beginning of our partnership, Buckle Up for Life has seen immense growth across all its social media channels, helping them raise awareness about child passenger safety and make a real impact.

OUR ROLE

Brand Strategy

Design

Narrative & Storytelling

In-Market Strategy & Execution

Awareness Campaigns

Owned Media

Years of collaboration

400+

Social posts

200%

Growth in reach across all social media channels in two years

Created by Cincinnati Children's Hospital Medical Center and Toyota, Buckle Up for Life's goal is to make every car ride safe for every child. Through partnerships with organizations across the country (all 50 states), programs for families, and philanthropic contributions, Buckle Up for Life makes lifesaving resources and vital education accessible to caregivers everywhere. This includes the donation of over 100K car seats, and counting.

Finding the right information as a caregiver can be difficult. We've helped Buckle Up for life build a relatable online community where parents and caregivers can go to receive accurate, potentially lifesaving information and feel a little less alone as they navigate raising a child and keeping them safe.

We partner with Buckle Up for Life to create social content that feels relatable, digestible, and on-trend. But more importantly, we create content that resonates. Together, we work to present educational content that cuts through the noise and stays with our audiences, long after they've engaged with us.

“Working with the Hyperquake team has been a fulfilling experience for us over the past several years. From ideation to execution they work alongside of us to truly understand our work, our brand, and our message. Our decision making is informed by the expertise and experience they bring to our team.”

Patrick Edmunds

Program Manager, Buckle Up for Life

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